To insure your success in submitting your ad or other information to us it is important to recognize that there are shared responsibilities and procedures. The following information will highlight the basic processes. You can also download the complete version of our Customer Service Guide for easy reference by clicking on the link below.
Timetables and Deadlines
1) Spec Ad
Concept Proof #1: Initial concept based on the discussions with your Sales Representative and details derived from your Input Request Form.
Revised Proof #2: Unless the Concept Proof is exactly what you had in mind, we will make up to 2 additional revisions to the ad based upon the initial concept proof as much as possible.
Revised Proof #3: This 3rd proof is essentially the final opportunity for any last changes.
FINAL PROOF: This last PDF proof sent to you is to verify that all final changes (made in Revised Proof #3) are correct. If we have made an error, it will be corrected and returned for re-verification.
2) Creative Services Needed
This category applies to existing customer ads only and takes into account such things as; revised layout, change in ad size, new photos, change of color (if applicable), additional logos or graphics, copy changes...
Revised Proof #1: Your first of 2 proofs will be generated based on a previous ad and/or the information regarding a re-design. It is critical that you review the contents, proof read carefully, and make any final recommendations or suggestions to this proof.
Revised Proof #2: Any and ALL final changes will need to be highlighted in this proof. Since the next proof sent to you will be for verification and sign off it is recommended that an entire redesign or significant changes NOT be made at this point.
FINAL PROOF: This last PDF proof sent to you is to verify that all final changes (made in Revised Proof #2) are correct. If we have made an error, it will be corrected and returned for re-verification.
As the name suggests, these files are ready to drop in, “as is”. It is therefore very important, since you are creating and/or providing the ad that the right size and settings are used. The preferred (preset) PDF format for camera-ready art is a PDF/X-1a:2001, however, you may notice some incompatibility with attributes such as drop shadows and transparencies. If that occurs, a high-quality PDF is best. Be sure to proof your own PDF files once you’ve exported them. Hi-resolution TIF’s, JPG’s or EPS files will also work.
Submitted File: There is no proof provided in the case of a camera-ready submission. Your submitted file is your proof.
4) Pick-Up with Changes
Proof #1: Since changes (should be) minor, one PDF proof file will be generated upon completion. This will be your first and only proof unless we are in error regarding any of the requested changes.
The Approval Panel
One of the primary responsibilities in Production is to provide you and your Sales Rep with proofs of your ad as early as possible so there is ample time to carefully review them and remit any changes. However, the responsibility in adhering to any schedule has to be shared equally among the client, the Sales Executive, and our Production team.
This is where effective communication and accountability are of the utmost importance. The Approval Panel (shown in the Customer Service Guide) will appear alongside every proof sent to you. It contains important details regarding the proof including; The Run Date (date of issue), Ad Size, Deadline for Approval, and a Checklist to remind you to check on those items that are often overlooked when proofing an ad.
It is very important that you understand how and why this is being used and to be involved in the overall process. Ultimately this will insure greater accuracy and efficiency in creating and/or placing your ad as scheduled.
You may also download our Customer Service Guide as a handy reference. The guide, along with other basic information is available on our HELP page
Daniel Dickson - Production Manager, Student Media